Featuring a positive and heroic lead, the campaign sees man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature – a metaphor for personal transformation. A new man. A hero.
Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient of the perfumer’s palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges: the Appalachians, the Atlas Mountains and the Himalayas.
The bottle is a modern reimagining of Burberry fragrance by Riccardo Tisci – featuring the Thomas Burberry
