Le Black Label Brut owes its iconic name to Victor Lanson who gave it in 1937, both as a proof of openness to the world and as a tribute to the Royal Court of England which Lanson has been supplying since 1900. The authentic style of Le Black Label Brut is crafted from a rich and diverse palette of wines that highlight the full diversity of Champagne terroir. Our method stays true to the origins of Champagne – for the most part without malolactic fermentation – conveying a unique freshness. The meticulous selection of the Crus - including historical cornerstones such as Dizy, Verzenay or Trépail – and the strong presence of reserve wines preserve the constancy of the style across the years. The lengthy ageing process, three times longer than the official requirements of the appellation, allows Le Black Label Brut to combine perfectly both maturity and vitality. Its freshness and elegance will seduce both the sprightly enthusiast and the most seasoned of connoisseurs. Le Black Label Brut perfectly compliments an aperitif, for a precious moment shared with those who matter and for those small pleasures of everyday life.