Burberry Mr. Burberry Eau de Toilette is the first perfume in the Mr. Burberry line, created by perfumer Francis Kurkdjian to fulfill a bold goal: to fuse classic scents of British perfumery with new and unexpected ingredients. Classic but contemporary, sophisticated but sensual, this eau de toilette captures the unique essence of the city of London. As top notes of zesty grapefruit meet a seductive base of earthy vetiver and smokey guaiac wood, the result is a remastered classic that not only feels radically contemporary, but fits the modern man like a glove.

The bottle, inspired by the legendary black Burberry trench coat, is another icon in the making: a hand-tied knot in English-woven gabardine sits around its neck, celebrating the innovative fabric invented by Thomas Burberry more than 100 years ago.