Y EAU FRAICHE captures the spirit of a man on a quest for self-accomplishment. Young, effortlessly cool, yet deeply driven by his creative journey. Always on the brink of a new idea. Always meeting the world with fresh eyes. Chasing inspiration. Experimenting. Eager to find his purpose. To give meaning to his quest. How do I live? Where do I go? What do I love? Who do I want to be? Because everything in life that’s worth pursuing starts with a question, he’ll go on asking them. And he’ll find his answer by forging his own path. He knows he’ll have a story to tell in his own, unique voice.